Beginners Guide to Search Engine Optimization video 51 min

Beginners Guide to Search Engine Optimization video 51 min

Mark Ling:

Welcome everybody to Affilorama.com’s interview with search engine expert Marc Lindsay. In this interview I’m going to grill Marc Lindsay until we’ve extracted from him every bit of search engine knowledge he possesses, so everyone out there can learn how to get their sites ranked highly in the search engines, get lots of visitors and make lots of money online. Ready, Marc?

Marc Lindsay:

Looking forward to it, Mark.

Mark Ling:

Ok, first of all for all those newbies out there, can you tell us briefly what SEO or Search Engine Optimization actually is?

Marc Lindsay:

Search engine optimization describes the methods you can use, both on-page and off- page, (we’ll get into those terms later) to enable your webpage to be ranked higher for certain predetermined keywords within a search engine, and give you more visitors as a result. So it’s basically just things you can do with your website to give you a better chance of ranking well with Google, MSN, Yahoo and other search engines.

Mark Ling:

So you’re saying that if someone had (for example) a website about paragliding, and a lot of people were searching on Google, Yahoo or MSN for “paragliding in Rome.” (I don’t know if many people are actually searching for this term, I’m just making one up here.) Anyway, you’d try to optimize your site so that you’d appear at the top of the results page when someone types “paragliding in Rome” into their search engine, is that right?

Marc Lindsay:

Yeah, the ultimate goal with search engines is to be listed in the first three pages of the results. That’s the goal for pretty much all search engines. If you’re not within the first three pages of results for that search term, you might as well not be listed at all. The most traffic comes from the first ten positions, and that goes for any search engine.

Advanced SEO Tips with Marc Lindsay and Daniel Turner Video

If you haven’t seen the Beginners SEO lesson that I have just done previously with Marc, then watch that first – that’s where you’ll get 85-90% of your search engine gains. This is for advanced search engine optimizers when you’ve already gone ahead and done everything you need to do in the beginners stuff ok?

On-page SEO factors: What works, and what doesn’t

In our introductory lesson “Getting traffic to your site with SEO” we talked about how search engine optimization (SEO) is the general term for things you can do to make your website appear closer to the top of the natural search engine listings.

We also talked about how SEO falls into two categories: On-page SEO and off-page SEO. On-page being the things you can change within your website to make it more attractive to the search engines, and off-page being the things that aren’t actually on your website that can help bump you up — like getting links from other websites.

In this lesson we’re going to go over some on-page factors for your website. There are some tricks which are widely acknowledged to work, some tricks that might have an effect, and others which used to make a difference but have become less useful as the search engines have got smarter. Because you’ll probably see people talking about all of these at some point or other, we’ll go over them all.

Sitemap

You’re probably already familiar with the concept of a sitemap. It’s that page that you run to in desperation when you can’t find a particular page on a website: a gigantic index of every single page available on that site, all handily linked from the one place.

It’s not just lost and frustrated web users who love sitemaps. The search engines love them too. A sitemap is an easy way to ensure that the search engines are able to see every page on your website, giving you a better chance of having all your pages indexed. There are two different types of sitemap: