Sitemap

You’re probably already familiar with the concept of a sitemap. It’s that page that you run to in desperation when you can’t find a particular page on a website: a gigantic index of every single page available on that site, all handily linked from the one place.

It’s not just lost and frustrated web users who love sitemaps. The search engines love them too. A sitemap is an easy way to ensure that the search engines are able to see every page on your website, giving you a better chance of having all your pages indexed. There are two different types of sitemap:

On-page SEO Factors

1. Use high-quality, original content on your site.

“Original” means at least 25% different from any other content, and preferably 50% different. Any less and you risk having your content picked up as “duplicate content” and virtually excluded from search engine results because of this.

High-quality content will keep visitors on your website for longer. Some search engines (notably Google) pay attention to this, and your page earns kudos for being so evidently interesting.

2. Insert your keyword into the first 50 words.

When indexing your site, most search engines focus on the first part of your page so it’s important that this section is particularly relevant. For this reason it’s essential that you insert you main keyword phrase into the first 50 words of your article.

3. Have a keyword density of at least 1%.

This means that you must insert your keyword phrase in the body of your article at a frequency of once every 100 words. Fortunately, the days of heavily sprinkling website content with keywords are long gone, but you should still make sure your keyword appears regularly.

We recommend a keyword density range of between 1% and 4%. Going any higher than this will make you look like a scammer and you’ll end up being penalized.

The easiest way to analyze the keyword density of any page is to use the Page Analysis tool in Traffic Travis.

4. Word your title tags carefully.

Title tags display the title of your page. This text shows up as the clickable heading of your search engine listing and at the top of the browser window. It’s crucial that your title tags give the search engines a very clear message about the subject of your page, so they should contain the keywords that you want to optimize for.

Example 1: If your article is about weight loss, then the page title might be “How to Lose Weight” or “Weight Loss Secrets.”

Example 2: If you want to optimize your page on how to play the piano, you can just simply call it “How to Play the Piano.”

It sounds so obvious. But you’d be surprised how many pages have title tags such as “New Page” or “Page 1.” Don’t make that mistake.

5. Include your keywords in your internal links.

The search engines use the words in your text link or anchor text to determine the nature of the page that you’re linking to. I’m not sure if you have ever heard of “Google bombing”, but it’s where a lot of people link to a certain page, all using the same text, with the aim of advancing that page to the top of the search engines.

You can leverage this concept to give your own pages a boost.

Have you seen sites where you need to click the “Home” or “Homepage” link to get back to the home page? Unfortunately these site owners are unaware that by doing this, they are optimizing their page for “home” instead of their keyword!

Rather than simply naming your internal link ‘Home’, you should name it “Weight Loss home” or “How to Play the Piano home”. This ensures that you improve the optimization of your main keyword.

We suggest you do this for all your site pages.

And please: don’t ever link to an internal page using “click here” or “page 2”, unless you are trying to rank well for those keywords!

6. Use H1 tags and use them well!

H1 tags are similar to newspaper headlines. They are the first things that the search engines look at when indexing your page and ideally, they will give a good indication of what your page is all about. If your H1 tags contain your keywords, then your page will be seen as more relevant.

Unfortunately, many people don’t use H1 tags because the default style is a huge font that’s not very pleasing to the eye! However, it’s not too difficult to use CSS to alter the style of these tags and it’s well worth the effort.

What is Google page rank?

One thing that generates a lot of discussion and, dare I say, something approaching superstition for internet marketers is PageRank – those little green pixels that appear in your Google toolbar giving your website a ranking out of ten. (If you haven’t got a Google Toolbar you can get one from Google.) You’ll see a lot of advice out there on how to boost your PageRank, a lot of bragging from high-PageRank sites and a lot of effort exerted by low-PageRank sites to try to raise their sites into these hallowed halls.

But does it actually matter in the long run?

http://www.affilorama.com/search-engine-optimization/what-is-pagerank

Video tutorial on How to get your website indexed

Video tutorial on How to get your website indexed
Watch here.
http://www.affilorama.com/search-engine-optimization/how-to-get-your-website-indexed

video tutorial Robots.txt – Telling the search engines what they can and can not index

video tutorial Robots.txt – Telling the search engines what they can and can not index

http://www.affilorama.com/site-building/robots-txt

Master Plan SEO Strategies with Charles Heflin video interview Link

Master Plan SEO Strategies with Charles Heflin video interview Link

The founder of SEO 2020 and The Master Plan as you’ll find out about very shortly, Charles Heflin.

check here to watch the video

http://www.affilorama.com/expert-interviews/master-plan-seo-strategies